Category: Book Marketing

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I’m a published author, now: How can I market my book?

These days, marketing budgets even for the Big Five publishers have dwindled to the point that today’s question is one of the most popular topics at publishing conferences around the globe. Unless you’re among the elite of best-selling authors, you’ll find that promotions like publisher-paid launch events and author tours are nostalgic memories of an […]

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Monitoring Amazon’s Buy Buttons: Why is someone else selling my book?

Here’s the first question we hear from authors, when their books first appear on Amazon: “Why is someone else selling my book?“ Answer: Amazon is designed to encourage individuals and companies to market products on the vast retail platform. Perhaps you’re a registered seller on Amazon yourself. You’re not alone! More than 2 million registered […]

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Making the most of Goodreads’ author resources

Marketing expert Susan Stitt describes the many options provided for authors on Goodreads. Are you an author who recently signed up for your own author page? This column raises some helpful questions for polishing your profile. Plus, Susan points out that some of the rules have changed recently on Goodreads features, such as the Giveaway option.

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