These days, marketing budgets even for the Big Five publishers have dwindled to the point that today’s question is one of the most popular topics at publishing conferences around the globe. Unless you’re among the elite of best-selling authors, you’ll find that promotions like publisher-paid launch events and author tours are nostalgic memories of an […]
Here’s the first question we hear from authors, when their books first appear on Amazon: “Why is someone else selling my book?“ Answer: Amazon is designed to encourage individuals and companies to market products on the vast retail platform. Perhaps you’re a registered seller on Amazon yourself. You’re not alone! More than 2 million registered […]
This week’s Front Edge Publishing column is short and very sweet for the many authors and professional staff who have been a part of our creative community over the past 11 years. The Independent Book Publishers Association (IBPA) invited us to share a six-page story in the spring issue of the IBPA magazine about our […]
Are you planning ahead for International Children’s Book Day on April 2? Or, if you’re an author focused on food: How about National Jelly Bean Day three weeks after that on April 22? On May 13, you certainly won’t forget a Mother’s Day note for your friends on social media, will you? But what about […]
Marketing expert Susan Stitt describes the many options provided for authors on Goodreads. Are you an author who recently signed up for your own author page? This column raises some helpful questions for polishing your profile. Plus, Susan points out that some of the rules have changed recently on Goodreads features, such as the Giveaway option.