Why do we emphasize the need to release new books in all of the major eBook formats? Our Director of Production Dmitri Barvinok explains the basics of this important phase of our work, including examples from Kindle to Kobo about the unique reach of various devices and platforms. Yes, eBook sales have declined as an overall share of book sales, but millions of Americans still are buying and reading in these digital formats.
The New Year 2019 dawns with wonderful news in American publishing: Book sales continue to grow each year. There’s not a better time to write and publish a book. However—the “December squeeze” that publishers have experienced in recent years became a December crisis as 2018 drew to a close. In this column, Editor David Crumm writes about nationwide book-production problems at the holidays.
Marketing Director Susan Stitt explores—and simplifies—the complex world of codes that sort millions of books into topics readers can readily find in online bookstores. Today’s industry standard is the set of BISAC codes, which are regularly updated to help readers find emerging topics. Susan offers 5 Tips for finding the right BISAC codes.
Just as important as the text inside your book are the words you choose as an introduction to potential readers. Editor David Crumm offers helpful tips for writing crucial summaries called Short and Long Descriptions, which show up prominently on bookstore websites.
Metadata might only have 8 letters, but it’s a huge topic in book publishing. Front Edge Publishing Marketing Director Susan Stitt begins a series of columns about the many crucial choices authors face in creating successful metadata for new books. She also shares links and recommendations for further reading. Got a specific question after reading this column? Please—ask us!