Front Edge
Publishing
Your Ideas Take Flight
Authors who want to sell books need to participate in ongoing efforts to market those books—which means taking part in national conversations and media opportunities. Marketing Director Susan Stitt writes about five online opportunities for authors to amplify their voices and news about their books.
All authors ask: “When do I get paid?” Financial manager Patty Thompson gives us a helpful overview of the complex issues that delay royalty payments coming to us from retailers such as Amazon and Barnes & Noble. Plus, she explains an immediate revenue source most authors are eager to develop.
David Crumm reports on four trends that affect our writers and editors: The rise of ‘real-person insight’ in spiritual writing; the growth of nonfiction sales; the problem of ‘crowdsourcing’ in cover design; and a trend toward offensive language in book titles.
Marketing Director Susan Stitt explains the valuable process of looking for Media Mentions of an author’s work—a crucial step in marketing a new book. She shares 7 important steps authors can take when they spot Media Mentions.
Got a blog that has drawn together a good-sized online audience? Have you published a series of popular columns in a website or perhaps a weekly newsletter? Editor David Crumm writes about the challenges and potential of turning online writing into a successful book. We also take an in-depth look at how scholar and author Harold Heie crowdsourced a year of online conversations into an inspiring new book, Reforming American Politics.