Why should I join Goodreads? Why is Goodreads good for readers?
Marketing director Susan Stitt explains the massive scope of Goodreads and ways authors can build community even before a book debuts. …
Articles About Book Marketing
Thanks to artist Rick Nease, our book covers keep ‘Shining Brightly’
One key to our success over 15 years has been the brilliant imagery on our book covers by art director Rick Nease. In this column, Editor David Crumm explains the importance of such visually arresting covers and illustrates that with some great examples from Rick Nease’s work. …
Yes, we’re a publishing house, but we “do” video, too!
As a publishing house, we encourage authors to spread awareness of their books through video and, in 2022, our authors are taking that challenge to heart. One of our most successful authors on video is Howard Brown. In this column, you can see one of his recent appearances: On Nim …
Howard Brown and Jennifer Bass: Shining Brightly 1 cookie at a time
Here’s a delicious idea for authors who want to share the creative excitement of their books: Howard Brown’s memoir Shining Brightly creatively inspired cookie artist Jennifer Bass to turn his book into delicious treats. …
Howard Brown helps readers personalize their gifts. (Get yours now.)
Author Howard Brown takes a tip we share with authors: Design personalized bookplates. And now, Howard is using those bookplates to help readers prepare personalized gifts for loved ones. …
World’s oldest Methodist newspaper praises John Harnish’s E. Stanley Jones book for Advent
The world’s oldest Methodist weekly newspaper reviews John Harnish’s ’30 Days with E. Stanley Jones’ and recommends it for Advent. We’re sharing the entire review in this column. …
What is a hybrid publisher? We are joining with colleagues in strengthening our commitments.
Our international trade group, the Independent Book Publishers Association, is moving to strengthen the “best practices” principles followed by hybrid publishers. As founding signers of the original IBPA pledge in 2018, we support this move as well. …
How do you launch a book? One important step is a pre-sale appeal to friends and colleagues.
Marketing Director Susan Stitt and author Howard Brown take our readers inside the promotional campaign to spread news about the upcoming release of Shining Brightly. In this column, they share the text of a sample email Howard is sending to friends to energize these allies. …
What are the Big Five Publishers? And why does Penguin Random House’s purchase of Simon & Schuster matter?
Editor David Crumm reports on the controversial Penguin Random House purchase of Simon & Schuster to shrink the Big Five publishers to a Big Four. …
Celebrating with MSU School of Journalism and interfaith communities the publication of ‘100 Questions & Answers About Sikh Americans’
Susan Stitt reports on the release of this timely new cultural competence guide in the award-winning series by MSU’s ‘Bias Busters’ project. Sikhism, a peace-loving and service-oriented faith, is the world’s fifth largest religious group and yet followers often find themselves targets of bigotry. …