Category: Book Marketing

Got a blog that has drawn together a good-sized online audience? Have you published a series of popular columns in a website or perhaps a weekly newsletter? Editor David Crumm writes about the challenges and potential of turning online writing into a successful book. We also take an in-depth look at how scholar and author Harold Heie crowdsourced a year of online conversations into an inspiring new book, Reforming American Politics.

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David Crumm writes about the timeless wisdom master storytellers know about the importance of a story’s opening lines, drawing on examples from the Bible, great novelists, famous preachers, The Moth storytelling movement—and TED talks, as well.

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Marketing Director Susan Stitt shares best practices and tips for uploading author videos to your Amazon page. These Amazon pages represent valuable real estate for authors as you reach out to interact with readers. Susan shares both Dos and Don’ts.

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In Spring 2019, not a week passes without the discovery of long-hidden sexual abuse in front-page headlines. We all need help in coping with the trauma. That’s the story you’ll find in the honest-and-inspirational pages of Light Shines in the Darkness, by survivor, counselor, minister and teacher Lucille Sider. This column explains: the importance of Lucille’s book, the value of small-group discussion and the way to inquire about an appearance by Lucille Sider.

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What are copy editing styles for books? Dmitri Barvinok explains that publishing houses follow a wide variety of editing styles and authors should discuss this issue prior to copy editing. Our editors need to establish a set of ground rules to make sure they’re on the same page with the author and each other, sharing the goal of a smooth reading experience for the book’s potential audience.

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