Google Alerts are easy to set up and become your window on the world to follow authors, books or important issues that matter to you. The process is easy to set up—and to change or cancel if you don’t like the results. In this week’s article, marketing expert Susan Stitt walks us through the process step by step.
“Books bring people together. Books can become a gathering place for entire communities.” That’s how our Director of Production Dmitri Barvinok begins this week’s column on the importance of planning for an easy-to-remember Internet address (aka Web domain or URL) that will help readers find out about your book. Dmitri also explains various ways a book’s hub page can encourage the growth in your community of readers.
Choosing the correct title and subtitle for your book is the most important step you can take in successfully marketing your book. In this column, our Marketing Director Susan Stitt describes the many factors that contribute to a successful book title. Do you know all of the places your title will appear? Have you tested your prospective title? Have you considered Amazon’s rules governing titles? Susan touches on all of those issues, and more.
Marketing Director Susan Stitt explores—and simplifies—the complex world of codes that sort millions of books into topics readers can readily find in online bookstores. Today’s industry standard is the set of BISAC codes, which are regularly updated to help readers find emerging topics. Susan offers 5 Tips for finding the right BISAC codes.
Now, it’s time for the fun part of a book launch! This is the point, close to completing a book, when we summon our allies and angels to help us. In our Metadata 101 series, David Crumm writes about gathering the Foreword, Preface, Introduction and endorsements for a new book. You may be surprised by the powerful influence these opening pieces can have on an author’s success.