Category: Book Marketing

rss icon

From ‘Sex’ to ‘The Sistine Chapel,’ Callaway bets on the most expensive gift books ever made

In the second of two columns about our timeless love for paper books, we report on what is surely the world’s most expensive gift-book offering for the holidays, a 3-volume set from Callaway Arts for the 2020 holiday shopping season. Callaway has a long history of touching off global buzz in the publishing industry. Back in 1992, the company collaborated with Madonna on the R-rated coffee-table book, “Sex.” In sharp contrast, the subject of the 2020 project is sacred: “The Sistine Chapel.”

Read Article

‘God Is Just Love’—Look up into the starry night sky with Ken Whitt at the new Traces of God Ministry website

Over the years, our publishing house has encouraged authors to find comfortable ways to welcome readers online. Many authors choose to do that through resource-rich websites. Working with web designer Michael Thompson, two of our new authors are debuting such inviting and practical homes on the Internet. In this article, we introduce Ken Whitt’s gorgeous new website that invites visitors to look up into the starry night sky with him—and imagine what might be possible.

Read Article