One milestone in the marketing plan for a book launch is creating short videos that show viewers at a glance what’s so special about the upcoming book. Usually, I produce two lengths for various strategic placements in the weeks leading up to a launch.
Why do we make these videos? Here’s an earlier column in which I answered the question: Why are book and author videos important in publishing?
Please, enjoy these videos celebrating the launch of Torah Tutor
Here are the two videos for Rabbi Lenore Bohm’s upcoming Torah Tutor: A Contemporary Torah Study Guide.
Here is the 1 minute and 42 second version:
Then, I also trimmed that back to a 1 minute and 12 second version:
Care to learn more about ‘Torah Tutor’?
Or, if you’re ready, you can go to Amazon right now and order a copy, which will arrive at your home shortly after the March 29, 2022, launch date. Currently, the paperback edition is available for pre-order, but a hardcover edition soon will be available for pre-order, as well. Then, shortly after the book’s March 29, 2022, launch date—multiple eBook editions will be available.
To make that landing page especially easy to find online, we also purchased a special, simplified web address that points right to that resource page. Want to tell friends about the possibility of discussing this new book? That web address is easy to remember. Just send them to www.TorahTutorBook.com