Posts by Susan Stitt

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About Susan Stitt

Susan Stitt is marketing director of Front Edge Publishing. Over the years, she has guided many authors through the challenging process of launching books and developing strategies that will grow readership. She also has worked widely with nonprofits. Now, she shares her expertise twice each month on our Front Edge Publishing website.

Metadata 101: What should I call my book? The Art of Creating a Title and Subtitle

Choosing the correct title and subtitle for your book is the most important step you can take in successfully marketing your book. In this column, our Marketing Director Susan Stitt describes the many factors that contribute to a successful book title. Do you know all of the places your title will appear? Have you tested your prospective title? Have you considered Amazon’s rules governing titles? Susan touches on all of those issues, and more.

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Metadata 101: How to create book metadata that will increase discoverability and enhance your marketing

Metadata might only have 8 letters, but it’s a huge topic in book publishing. Front Edge Publishing Marketing Director Susan Stitt begins a series of columns about the many crucial choices authors face in creating successful metadata for new books. She also shares links and recommendations for further reading. Got a specific question after reading this column? Please—ask us!

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What are the best state-wide book awards? Top 5 Regional Book Awards for Independent Authors

Winning a book award can be a valuable boost in promoting your book. Marketing expert Susan Stitt writes the second in our three-part series on finding your way through the dense forest of the more than 6,000 book contests held each year across the U.S. In this part of the series, Susan urges authors to start by looking locally for regional book awards. She includes our list of the Top 5 Regional Book Awards.

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