Marketing Director Susan Stitt tells the story of marketing our best seller, Changing Our Mind. The multi-faceted outreach began with a founding assumption we share with our authors: Publishing is connection. As Susan explains, this book now has circled the globe and touched thousands of lives through a host of allies and media messages.
Marketing Director Susan Stitt reminds authors that books are perfect gifts for the holidays—and warns authors to order early because of annual year-end shortages of books in recent years.
Marketing Director Susan Stitt writes about the many ways authors can make online connections to promote their new books. She shares three specific examples, using online tools such as HARO, that our own authors have spread awareness of the messages that are so close to their hearts.
INDIE DAYS 2019—Front Edge Publishing Marketing Director Susan Stitt reports on news from the invitation-only conference for leading mid-sized publishers. Among the headlines from this annual industry gathering: Book sales continue to rise along with direct-to-reader marketing.
Front Edge Publishing Marketing Director Susan Stitt takes readers on a brief tour of the giant Lightning Source printing-and-binding factory in Tennessee, the flagship plant for this global company.