Posts by Susan Stitt

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About Susan Stitt

Susan Stitt is marketing director of Front Edge Publishing. Over the years, she has guided many authors through the challenging process of launching books and developing strategies that will grow readership. She also has worked widely with nonprofits. Now, she shares her expertise twice each month on our Front Edge Publishing website.

How Do I Create Videos to Promote My Book? It’s easier (and more powerful) than you may think!

These days, video clips outperform almost any other form of online marketing. In this column, marketing expert Susan Stitt writes about this powerful trend. She suggests some easy, free-of-charge ways to start producing short videos to promote yourself or your book. She’s even got samples of “free” videos she created—and links to online services. This is a great one-stop introduction to promoting authors and books through video.

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Not Just Black and White: A White Mother’s Story of Raising a Black Son in Multiracial America

by Anni K. Reinking, Ed.D. “What is race? How do we define identity? How does education affect our life and relationships? Welcome to Anni K. Reinking’s world, where even the smallest occurrence of everyday life raises new questions and reflections, involving sociology, anthropology, religion and psychology,” writes Italian journalist Elisa Di Benedetto, an expert in emerging cross-cultural issues around […]

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Metadata 101: What should I call my book? The Art of Creating a Title and Subtitle

Choosing the correct title and subtitle for your book is the most important step you can take in successfully marketing your book. In this column, our Marketing Director Susan Stitt describes the many factors that contribute to a successful book title. Do you know all of the places your title will appear? Have you tested your prospective title? Have you considered Amazon’s rules governing titles? Susan touches on all of those issues, and more.

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