These days, video clips outperform almost any other form of online marketing. In this column, marketing expert Susan Stitt writes about this powerful trend. She suggests some easy, free-of-charge ways to start producing short videos to promote yourself or your book. She’s even got samples of “free” videos she created—and links to online services. This is a great one-stop introduction to promoting authors and books through video.
Clifford Worthy, the great grandson of slaves, was one of the few African-American men of his generation who was accepted and excelled as a Black Knight of the Hudson, a traditional nickname for West Point cadets. Worthy describes his journey to West Point, the many challenges he overcame both in his family and in the U.S. Army.
by Anni K. Reinking, Ed.D. “What is race? How do we define identity? How does education affect our life and relationships? Welcome to Anni K. Reinking’s world, where even the smallest occurrence of everyday life raises new questions and reflections, involving sociology, anthropology, religion and psychology,” writes Italian journalist Elisa Di Benedetto, an expert in emerging cross-cultural issues around […]
Google Alerts are easy to set up and become your window on the world to follow authors, books or important issues that matter to you. The process is easy to set up—and to change or cancel if you don’t like the results. In this week’s article, marketing expert Susan Stitt walks us through the process step by step.
Choosing the correct title and subtitle for your book is the most important step you can take in successfully marketing your book. In this column, our Marketing Director Susan Stitt describes the many factors that contribute to a successful book title. Do you know all of the places your title will appear? Have you tested your prospective title? Have you considered Amazon’s rules governing titles? Susan touches on all of those issues, and more.