Marketing director Susan Stitt provides a one-stop checklist of ideas smart authors should consider to build an ever-growing audience for new books. There is so much excitement surrounding a book launch that we can forget to take time to organize ways to keep in touch with our new readers, allies and angels. Susan’s checklist represents many ways you can work on building a real community around your book.
Authors who want to sell books need to participate in ongoing efforts to market those books—which means taking part in national conversations and media opportunities. Marketing Director Susan Stitt writes about five online opportunities for authors to amplify their voices and news about their books.
Marketing Director Susan Stitt explains the valuable process of looking for Media Mentions of an author’s work—a crucial step in marketing a new book. She shares 7 important steps authors can take when they spot Media Mentions.
Marketing Director Susan Stitt shares best practices and tips for uploading author videos to your Amazon page. These Amazon pages represent valuable real estate for authors as you reach out to interact with readers. Susan shares both Dos and Don’ts.
Is your book protected? In this column, Susan Stitt answers some of the most common questions authors raise, including: Why do I need copyright protection? How do I apply for a copyright? How long is my work protected under U.S. copyright? How much does it cost? And, how long does it take?