Front Edge
Publishing
Your Ideas Take Flight
How do we find potential readers? And, how do readers discover our authors? That’s the greatest challenge in publishing today. But the good news is: Our publishing house team grew up in the midst of today’s great revolution in media. In this column, Susan Stitt invites us all to connect—and provides easy links to do just that.
Victor Begg is our star example of an author who has seized the idea of making promotional videos—and has run with that idea further than even our marketing director could have imagined. Now, he’s suddenly stepping into the shoes of The Most Interesting Man in the World. You’ll enjoy this column! And these video clips! Take a look …
These days, video clips outperform almost any other form of online marketing. In this column, marketing expert Susan Stitt writes about this powerful trend. She suggests some easy, free-of-charge ways to start producing short videos to promote yourself or your book. She’s even got samples of “free” videos she created—and links to online services. This is a great one-stop introduction to promoting authors and books through video.
Optimizing your Amazon Author Page is such a powerfully engaging opportunity to interact with readers that we want to highlight those authors who are doing a great job with this form of outreach. Looking at these examples, you may find some helpful tips for your own Amazon page.
A newly released Pew Research report, which you can download for free, chronicles a rapidly changing pattern of social media usage among American teens. While Facebook once dominated, that’s not the case now. But books? Pew says young adults still love them, especially in paper. Learn why this matters to writers today.