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20 Book Marketing Tips For Effective Authors: How many of these have you checked off?

Marketing director Susan Stitt provides a one-stop checklist of ideas smart authors should consider to build an ever-growing audience for new books. There is so much excitement surrounding a book launch that we can forget to take time to organize ways to keep in touch with our new readers, allies and angels. Susan’s checklist represents many ways you can work on building a real community around your book.

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How Do I Create Videos to Promote My Book? It’s easier (and more powerful) than you may think!

These days, video clips outperform almost any other form of online marketing. In this column, marketing expert Susan Stitt writes about this powerful trend. She suggests some easy, free-of-charge ways to start producing short videos to promote yourself or your book. She’s even got samples of “free” videos she created—and links to online services. This is a great one-stop introduction to promoting authors and books through video.

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