Front Edge
Publishing
Your Ideas Take Flight
Victor Begg is our star example of an author who has seized the idea of making promotional videos—and has run with that idea further than even our marketing director could have imagined. Now, he’s suddenly stepping into the shoes of The Most Interesting Man in the World. You’ll enjoy this column! And these video clips! Take a look …
One of the hottest topics in the Amazon.com empire, this month, is the mysterious world of Amazon Vine. The New York Times published an extensive report on the “elite” Vine Voices who receive whole truckloads of free merchandise in exchange for pumping reviews into Amazon. Our Editor David Crumm tells the true story of how he was invited into this strange kingdom—and returned to tell the tale.
Amazon has the largest body of consumer reviews in the world! And, within that carefully monitored Community, honest reviewers can make a big difference in helping others to find the authors they enjoy. Our Editor David Crumm is a veteran Amazon reviewer and, in this column, explains the guidelines that shape Amazon’s vast “Community.”
The New Year 2019 dawns with wonderful news in American publishing: Book sales continue to grow each year. There’s not a better time to write and publish a book. However—the “December squeeze” that publishers have experienced in recent years became a December crisis as 2018 drew to a close. In this column, Editor David Crumm writes about nationwide book-production problems at the holidays.
“Should I mention Barney?” Rabbi Robert Alper asked me as we were proofing his Author Bio. Barney is the rabbi’s lovable dog, often mentioned in Bob’s stand-up comedy. At Front Edge Publishing, we get lots of questions about the important “Bio” that appears on many prominent bookstore pages. In this column, David Crumm explains how we sort out the details. But, wait! There’s more! We’ve got a video of Barney in action!