Front Edge
Publishing
Your Ideas Take Flight
Marketing Director Susan Stitt writes about the many ways authors can make online connections to promote their new books. She shares three specific examples, using online tools such as HARO, that our own authors have spread awareness of the messages that are so close to their hearts.
What should an author do when they find an error in their published book? Production manager Dmitri Barvinok breaks down the specific steps involved in updating production files to incorporate errata for a book in today’s publishing industry. Timing is key to avoid potential pitfalls.
Got a blog that has drawn together a good-sized online audience? Have you published a series of popular columns in a website or perhaps a weekly newsletter? Editor David Crumm writes about the challenges and potential of turning online writing into a successful book. We also take an in-depth look at how scholar and author Harold Heie crowdsourced a year of online conversations into an inspiring new book, Reforming American Politics.
How do we find potential readers? And, how do readers discover our authors? That’s the greatest challenge in publishing today. But the good news is: Our publishing house team grew up in the midst of today’s great revolution in media. In this column, Susan Stitt invites us all to connect—and provides easy links to do just that.
Blockchain for publishing is one of the hottest ideas in Spring 2019, sparking headlines about its potential and its relationship to the controversial bitcoin industry. Editor David Crumm describes this column as “Bitcoin for Publishing 101,” offering a short, newsy look at bitcoin—enough so that you’ll be able to discuss this concept with friends and colleagues.