Tag: discoverability

Dr. Anni Reinking is a vital part of the national conversation on race and racism, right now, mainly because she is a top expert—both as a noted scholar and as the White mother of a Black son. She can speak as an expert and as an educational consultant—and she can tell true stories that illustrate these issues drawn from her own experience. One way Dr. Reinking connects with journalists is via an online resource called HARO.

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Standup comic and author Bob Alper writes about how social distancing may have slowed his schedule as a standup comic—but has led to the creation of two new online options for fans who like to book his appearances each year. Many authors are experimenting with online options for outreach and marketing. Here’s how Bob is doing it, complete with a free option for a daily laugh.

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Because of the dramatic changes brought by COVID, millions of readers are looking for books, right now. Marketing Director Susan Stitt lists 10 tips for authors—and those who love authors—to welcome with those readers and help them find great books.

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Our publisher put out the call: “We’re known for publishing books that help people. In the middle of this pandemic, let’s find ways to do more.” Many of our authors are responding with free spiritual resources from teaching and stories and videos—to a Quick Laugh from a famous standup comic.

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Since our publishing house was founded in 2007—the year the iPhone and Kindle were introduced—we have urged authors to reach out in all forms of media to gather an audience, we call it a community, around their books. After all, most authors tackle the enormous challenge of writing a book because they hope to make […]

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