Category: Book Marketing

rss icon

What Is the Value of Entering Contests for Book Awards and Prizes?

Book awards heighten the authority of a book. Readers are impressed that independent judges have concluded your book has special value. In this first of three columns about book awards, Editor David Crumm explains why awards matter in marketing new books. He also answers questions such as: How many book contests are there? How much does it cost to enter?

Read Article

A unique twist! Our publishing software makes it easy to customize books for your group or event

One of the truly unique services Front Edge offers is customization of books for group orders. In this column, Marketing Director Susan Stitt explains why Front Edge is able to offer this unusual service. This option has proven to be a valuable service for groups nationwide. Churches, corporations, event planners and now even police departments are requesting customized editions. Susan also shares examples, including photos of one group’s customized order.

Read Article

Lightning Source Indie Days 2018: Independent publishers meet to share new ideas for marketing books

This past week, several of us from Front Edge attended the annual independent publishers conference hosted by the giant book wholesaler Ingram and its cutting-edge team at Lightning Source. Each year, the conference shares the latest news, research data and ideas for improving both Content and Production. In this column, we share a half dozen news items of interest to writers, publishers and other media professionals.

Read Article

10 Reasons We Like Epigraphs in Editing Books for Publication

In preparing our authors’ manuscripts for publishing, we often discuss placing epigraphs at the beginning of each chapter. Epigraphs are a classic element in book design, dating back more than 300 years—and they’re also as contemporary as current best sellers. Editor David Crumm lists 10 reasons epigraphs can be a smart option for authors. Even J.K. Rowling has used epigraphs.

Read Article

Our Best Examples of Amazon Author Pages

Optimizing your Amazon Author Page is such a powerfully engaging opportunity to interact with readers that we want to highlight those authors who are doing a great job with this form of outreach. Looking at these examples, you may find some helpful tips for your own Amazon page.

Read Article