What should an author do when they find an error in their published book? Production manager Dmitri Barvinok breaks down the specific steps involved in updating production files to incorporate errata for a book in today’s publishing industry. Timing is key to avoid potential pitfalls.
Marketing Director Susan Stitt shares best practices and tips for uploading author videos to your Amazon page. These Amazon pages represent valuable real estate for authors as you reach out to interact with readers. Susan shares both Dos and Don’ts.
One of the hottest topics in the Amazon.com empire, this month, is the mysterious world of Amazon Vine. The New York Times published an extensive report on the “elite” Vine Voices who receive whole truckloads of free merchandise in exchange for pumping reviews into Amazon. Our Editor David Crumm tells the true story of how he was invited into this strange kingdom—and returned to tell the tale.
Amazon has the largest body of consumer reviews in the world! And, within that carefully monitored Community, honest reviewers can make a big difference in helping others to find the authors they enjoy. Our Editor David Crumm is a veteran Amazon reviewer and, in this column, explains the guidelines that shape Amazon’s vast “Community.”
Choosing the correct title and subtitle for your book is the most important step you can take in successfully marketing your book. In this column, our Marketing Director Susan Stitt describes the many factors that contribute to a successful book title. Do you know all of the places your title will appear? Have you tested your prospective title? Have you considered Amazon’s rules governing titles? Susan touches on all of those issues, and more.