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‘Hot Off the Presses, for the Lucky,’ tales of the great December squeeze

The New Year 2019 dawns with wonderful news in American publishing: Book sales continue to grow each year. There’s not a better time to write and publish a book. However—the “December squeeze” that publishers have experienced in recent years became a December crisis as 2018 drew to a close. In this column, Editor David Crumm writes about nationwide book-production problems at the holidays.

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Book Title Domains: Bringing readers together online

“Books bring people together. Books can become a gathering place for entire communities.” That’s how our Director of Production Dmitri Barvinok begins this week’s column on the importance of planning for an easy-to-remember Internet address (aka Web domain or URL) that will help readers find out about your book. Dmitri also explains various ways a book’s hub page can encourage the growth in your community of readers.

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Metadata by the numbers: What is an ISBN?

Our Director of Production Dmitri Barvinok continues our Metadata 101 exploration of publishing by explaining the ubiquitous—yet little understood—ISBN. They’re on every book you buy, but the purpose and rules for using ISBNs are among the more arcane mysteries of publishing. Dmitri unlocks that realm to help authors (and readers) understand a lot more about what those numbers can tell us about a book.

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Metadata 101: What should I call my book? The Art of Creating a Title and Subtitle

Choosing the correct title and subtitle for your book is the most important step you can take in successfully marketing your book. In this column, our Marketing Director Susan Stitt describes the many factors that contribute to a successful book title. Do you know all of the places your title will appear? Have you tested your prospective title? Have you considered Amazon’s rules governing titles? Susan touches on all of those issues, and more.

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