Front Edge
Publishing
Your Ideas Take Flight
Google Alerts are easy to set up and become your window on the world to follow authors, books or important issues that matter to you. The process is easy to set up—and to change or cancel if you don’t like the results. In this week’s article, marketing expert Susan Stitt walks us through the process step by step.
The New Year 2019 dawns with wonderful news in American publishing: Book sales continue to grow each year. There’s not a better time to write and publish a book. However—the “December squeeze” that publishers have experienced in recent years became a December crisis as 2018 drew to a close. In this column, Editor David Crumm writes about nationwide book-production problems at the holidays.
“Books bring people together. Books can become a gathering place for entire communities.” That’s how our Director of Production Dmitri Barvinok begins this week’s column on the importance of planning for an easy-to-remember Internet address (aka Web domain or URL) that will help readers find out about your book. Dmitri also explains various ways a book’s hub page can encourage the growth in your community of readers.
Our Director of Production Dmitri Barvinok continues our Metadata 101 exploration of publishing by explaining the ubiquitous—yet little understood—ISBN. They’re on every book you buy, but the purpose and rules for using ISBNs are among the more arcane mysteries of publishing. Dmitri unlocks that realm to help authors (and readers) understand a lot more about what those numbers can tell us about a book.
Choosing the correct title and subtitle for your book is the most important step you can take in successfully marketing your book. In this column, our Marketing Director Susan Stitt describes the many factors that contribute to a successful book title. Do you know all of the places your title will appear? Have you tested your prospective title? Have you considered Amazon’s rules governing titles? Susan touches on all of those issues, and more.