Marketing Director Susan Stitt tells the story of marketing our best seller, Changing Our Mind. The multi-faceted outreach began with a founding assumption we share with our authors: Publishing is connection. As Susan explains, this book now has circled the globe and touched thousands of lives through a host of allies and media messages.
Director of Production Dmitri Barvinok explains how our unique design-and-production software allows Front Edge Publishing to rapidly and flexibly customize and update books, using the five-year evolution of our best-seller Changing Our Mind as a case study. Many of the most important stories in our world today are changing faster than traditional publishing can adapt. Our specialty is keeping pace with those changes so our authors can be an active part of these vital global conversations.
Author Joe Grimm from the Michigan State University School of Journalism—and the creator of our own extensive Bias Busters series—offers tips for authors based on his first 100 public appearances promoting The Faygo Book.
Marketing Director Susan Stitt writes about the many ways authors can make online connections to promote their new books. She shares three specific examples, using online tools such as HARO, that our own authors have spread awareness of the messages that are so close to their hearts.
David Crumm reports on what is becoming an annual year-end crisis of capacity in the publishing industry. The shortages are caused by major disruptions in publishing, including the good news that books are more popular than ever. At the same time, paper producers are shifting toward making the cardboard boxes that deliver those books to our homes.