Category: Book Marketing

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Metadata 101: How to create book metadata that will increase discoverability and enhance your marketing

Metadata might only have 8 letters, but it’s a huge topic in book publishing. Front Edge Publishing Marketing Director Susan Stitt begins a series of columns about the many crucial choices authors face in creating successful metadata for new books. She also shares links and recommendations for further reading. Got a specific question after reading this column? Please—ask us!

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What are the best state-wide book awards? Top 5 Regional Book Awards for Independent Authors

Winning a book award can be a valuable boost in promoting your book. Marketing expert Susan Stitt writes the second in our three-part series on finding your way through the dense forest of the more than 6,000 book contests held each year across the U.S. In this part of the series, Susan urges authors to start by looking locally for regional book awards. She includes our list of the Top 5 Regional Book Awards.

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What Is the Value of Entering Contests for Book Awards and Prizes?

Book awards heighten the authority of a book. Readers are impressed that independent judges have concluded your book has special value. In this first of three columns about book awards, Editor David Crumm explains why awards matter in marketing new books. He also answers questions such as: How many book contests are there? How much does it cost to enter?

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