Marketing expert Susan Stitt offers lots of helpful tips—and great examples—to help you create a robust Amazon Author Page. If you are an author, or know an author, and there’s no Amazon Author Page set up, then you’re missing out on a great opportunity to engage readers. Use Susan’s column, …
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A newly released Pew Research report, which you can download for free, chronicles a rapidly changing pattern of social media usage among American teens. While Facebook once dominated, that’s not the case now. But books? Pew says young adults still love them, especially in paper. Learn why this matters to …
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If you’re serious about writing, you should pay attention to podcasts. Our Marketing Director shares her top 5 favorite Podcasts on Writing! …
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Some authors and publishers choose to become the sole distributors of their books. While this strategy is difficult, it also has advantages. …
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As an author today, you’re likely to find yourself hiring an outside public-relations rep—or managing the marketing yourself. …
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In the publishing industry, resellers can now immediately list their own copies of new and used books in an often automated system. …
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Check out our story in the IBPA magazine about our approach to working with Allies and Angels to spread greater awareness of our projects. …
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You may be surprised at how eager folks are to “like” and “share” timely items that touch on themes close to their hearts and families. …
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Marketing expert Susan Stitt describes the many options provided for authors on Goodreads. Are you an author who recently signed up for your own author page? This column raises some helpful questions for polishing your profile. Plus, Susan points out that some of the rules have changed recently on Goodreads …
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In recent columns, Susan Stitt and I have been pushing social media strategies, because that community-building effort is absolutely essential in publishing, these days. Now, a brand new 2018 Pew Research report on social media trends underlines a few assumptions we’ve been making over the past year. …
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