Metadata might only have 8 letters, but it’s a huge topic in book publishing. Front Edge Publishing Marketing Director Susan Stitt begins a series of columns about the many crucial choices authors face in creating successful metadata for new books. She also shares links and recommendations for further reading. Got …
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Groups around the world are preparing for Breast Cancer Awareness Month in October. In this column, Marketing Director Susan Stitt writes about some of the books we have released to inspire individuals and families struggling with the challenges of cancer. …
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As we wrap up our three-part look at the importance of book awards, we’ve already covered the value of entering book contests and the savvy strategy of aiming at regional honors. In this third column, Editor David Crumm offers five helpful Dos and Don’ts for authors hoping to win a …
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Winning a book award can be a valuable boost in promoting your book. Marketing expert Susan Stitt writes the second in our three-part series on finding your way through the dense forest of the more than 6,000 book contests held each year across the U.S. In this part of the …
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Book awards heighten the authority of a book. Readers are impressed that independent judges have concluded your book has special value. In this first of three columns about book awards, Editor David Crumm explains why awards matter in marketing new books. He also answers questions such as: How many book …
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One of the truly unique services Front Edge offers is customization of books for group orders. In this column, Marketing Director Susan Stitt explains why Front Edge is able to offer this unusual service. This option has proven to be a valuable service for groups nationwide. Churches, corporations, event planners …
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This past week, several of us from Front Edge attended the annual independent publishers conference hosted by the giant book wholesaler Ingram and its cutting-edge team at Lightning Source. Each year, the conference shares the latest news, research data and ideas for improving both Content and Production. In this column, …
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In preparing our authors’ manuscripts for publishing, we often discuss placing epigraphs at the beginning of each chapter. Epigraphs are a classic element in book design, dating back more than 300 years—and they’re also as contemporary as current best sellers. Editor David Crumm lists 10 reasons epigraphs can be a …
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Optimizing your Amazon Author Page is such a powerfully engaging opportunity to interact with readers that we want to highlight those authors who are doing a great job with this form of outreach. Looking at these examples, you may find some helpful tips for your own Amazon page. …
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Many American authors primarily focus on sales in the domestic market. However, it’s easier than ever to sell internationally. …
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