Front Edge
Publishing
Your Ideas Take Flight
Marketing Director Susan Stitt explores—and simplifies—the complex world of codes that sort millions of books into topics readers can readily find in online bookstores. Today’s industry standard is the set of BISAC codes, which are regularly updated to help readers find emerging topics. Susan offers 5 Tips for finding the right BISAC codes.
Now, it’s time for the fun part of a book launch! This is the point, close to completing a book, when we summon our allies and angels to help us. In our Metadata 101 series, David Crumm writes about gathering the Foreword, Preface, Introduction and endorsements for a new book. You may be surprised by the powerful influence these opening pieces can have on an author’s success.
Director of Production Dmitri Barvinok continues our series of helpful columns orienting authors to the many options available in publishing today. In this column, Dmitri discusses the array of paper, ink and binding choices. Did you know that color printing quality has increased, while the cost of producing a color-illustrated book has decreased?
Just as important as the text inside your book are the words you choose as an introduction to potential readers. Editor David Crumm offers helpful tips for writing crucial summaries called Short and Long Descriptions, which show up prominently on bookstore websites.
Metadata might only have 8 letters, but it’s a huge topic in book publishing. Front Edge Publishing Marketing Director Susan Stitt begins a series of columns about the many crucial choices authors face in creating successful metadata for new books. She also shares links and recommendations for further reading. Got a specific question after reading this column? Please—ask us!