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How Do I Create Videos to Promote My Book? It’s easier (and more powerful) than you may think!

These days, video clips outperform almost any other form of online marketing. In this column, marketing expert Susan Stitt writes about this powerful trend. She suggests some easy, free-of-charge ways to start producing short videos to promote yourself or your book. She’s even got samples of “free” videos she created—and links to online services. This is a great one-stop introduction to promoting authors and books through video.

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Confessions of a Former Amazon.com Vine Reviewer Who Ultimately Took a Different Road

One of the hottest topics in the Amazon.com empire, this month, is the mysterious world of Amazon Vine. The New York Times published an extensive report on the “elite” Vine Voices who receive whole truckloads of free merchandise in exchange for pumping reviews into Amazon. Our Editor David Crumm tells the true story of how he was invited into this strange kingdom—and returned to tell the tale.

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The reach of eBook platforms for Publishers from Kindle to Kobo

Why do we emphasize the need to release new books in all of the major eBook formats? Our Director of Production Dmitri Barvinok explains the basics of this important phase of our work, including examples from Kindle to Kobo about the unique reach of various devices and platforms. Yes, eBook sales have declined as an overall share of book sales, but millions of Americans still are buying and reading in these digital formats.

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Not Just Black and White: A White Mother’s Story of Raising a Black Son in Multiracial America

by Anni K. Reinking, Ed.D. “What is race? How do we define identity? How does education affect our life and relationships? Welcome to Anni K. Reinking’s world, where even the smallest occurrence of everyday life raises new questions and reflections, involving sociology, anthropology, religion and psychology,” writes Italian journalist Elisa Di Benedetto, an expert in emerging cross-cultural issues around […]

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