Our Director of Production Dmitri Barvinok continues our Metadata 101 exploration of publishing by explaining the ubiquitous—yet little understood—ISBN. They’re on every book you buy, but the purpose and rules for using ISBNs are among the more arcane mysteries of publishing. Dmitri unlocks that realm to help authors (and readers) understand a lot more about what those numbers can tell us about a book.
Choosing the correct title and subtitle for your book is the most important step you can take in successfully marketing your book. In this column, our Marketing Director Susan Stitt describes the many factors that contribute to a successful book title. Do you know all of the places your title will appear? Have you tested your prospective title? Have you considered Amazon’s rules governing titles? Susan touches on all of those issues, and more.
“Should I mention Barney?” Rabbi Robert Alper asked me as we were proofing his Author Bio. Barney is the rabbi’s lovable dog, often mentioned in Bob’s stand-up comedy. At Front Edge Publishing, we get lots of questions about the important “Bio” that appears on many prominent bookstore pages. In this column, David Crumm explains how we sort out the details. But, wait! There’s more! We’ve got a video of Barney in action!
Front Edge Publishing Editor David Crumm reports on the latest sales trends, which show print books continuing to grow in popularity on the strength of nonfiction. In particular, books on religion continue to be a strong segment of the market. E-books remain a small but important segment of sales, each year.
Millions of eBooks are sold each year. This market is all about impulse buying—and also the convenience of carrying books as conveniently as you carry your phone. In this part of our Metadata 101 series, Production Manager Dmitri Barvinok describes the various eBook formats—and how Front Edge Publishing handles these challenges.