Editor David Crumm writes about the power in the community that surrounds a good book. We take seriously these principles in talking with authors about book proposals. It’s true: “Great books welcome readers into worlds they hope to see.”
We’re celebrating a great example of cooperation among publishers, because Joel Friedlander just put us in the center ring of his 3-ring Carnival of Indies. For years, Joel has published this monthly “blog carnival.” It’s a colorful parade of writers sharing great ideas for authors.
The answer is: Yes! That is, if you don’t want to wake up as the author of a brand-new book full of embarrassing errors. Our director of production Dmitri Barvinok writes, this week, about the many reasons you’ll sleep sounder and wake up refreshed as an author—if you’ve got talented copy editors on your side!
Victor Begg is our star example of an author who has seized the idea of making promotional videos—and has run with that idea further than even our marketing director could have imagined. Now, he’s suddenly stepping into the shoes of The Most Interesting Man in the World. You’ll enjoy this column! And these video clips! Take a look …
These days, video clips outperform almost any other form of online marketing. In this column, marketing expert Susan Stitt writes about this powerful trend. She suggests some easy, free-of-charge ways to start producing short videos to promote yourself or your book. She’s even got samples of “free” videos she created—and links to online services. This is a great one-stop introduction to promoting authors and books through video.