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Articles by Susan Stitt
Susan Stitt is marketing director of Front Edge Publishing. Over the years, she has guided many authors through the challenging process of launching books and developing strategies that will grow readership. She also has worked widely with nonprofits. Now, she shares her expertise twice each month on our Front Edge Publishing website.
Book Marketing: How often should you check in on social media?
When authors ask me this question, I tend to use the word “regularly”—because it prompts some careful thought. At the heart of it, effective communication through social media should be as thoughtful as your regular contacts with friends. …
Book Marketing: Do you need social media?
So you’ve published your book. What’s next? These days, most authors realize that they should dive into social media platforms to promote their book. But many authors still ask, Do I really need to do that? …