Front Edge Publishing Marketing Director Susan Stitt takes readers on a brief tour of the giant Lightning Source printing-and-binding factory in Tennessee, the flagship plant for this global company. …
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Marketing director Susan Stitt provides a one-stop checklist of ideas smart authors should consider to build an ever-growing audience for new books. There is so much excitement surrounding a book launch that we can forget to take time to organize ways to keep in touch with our new readers, allies …
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Authors who want to sell books need to participate in ongoing efforts to market those books—which means taking part in national conversations and media opportunities. Marketing Director Susan Stitt writes about five online opportunities for authors to amplify their voices and news about their books. …
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Marketing Director Susan Stitt explains the valuable process of looking for Media Mentions of an author’s work—a crucial step in marketing a new book. She shares 7 important steps authors can take when they spot Media Mentions. …
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Marketing Director Susan Stitt shares best practices and tips for uploading author videos to your Amazon page. These Amazon pages represent valuable real estate for authors as you reach out to interact with readers. Susan shares both Dos and Don’ts. …
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Is your book protected? In this column, Susan Stitt answers some of the most common questions authors raise, including: Why do I need copyright protection? How do I apply for a copyright? How long is my work protected under U.S. copyright? How much does it cost? And, how long does …
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How do we find potential readers? And, how do readers discover our authors? That’s the greatest challenge in publishing today. But the good news is: Our publishing house team grew up in the midst of today’s great revolution in media. In this column, Susan Stitt invites us all to connect—and …
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We’re celebrating a great example of cooperation among publishers, because Joel Friedlander just put us in the center ring of his 3-ring Carnival of Indies. For years, Joel has published this monthly “blog carnival.” It’s a colorful parade of writers sharing great ideas for authors. …
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These days, video clips outperform almost any other form of online marketing. In this column, marketing expert Susan Stitt writes about this powerful trend. She suggests some easy, free-of-charge ways to start producing short videos to promote yourself or your book. She’s even got samples of “free” videos she created—and …
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Clifford Worthy, the great grandson of slaves, was one of the few African-American men of his generation who was accepted and excelled as a Black Knight of the Hudson, a traditional nickname for West Point cadets. Worthy describes his journey to West Point, the many challenges he overcame both in …
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