Front Edge Publishing
Your Ideas Take Flight
Susan Stitt is marketing director of Front Edge Publishing. Over the years, she has guided many authors through the challenging process of launching books and developing strategies that will grow readership. She also has worked widely with nonprofits. Now, she shares her expertise twice each month on our Front Edge Publishing website.
Marketing Director Susan Stitt writes about the day she volunteered on Stan Tucker’s Leap for Literacy Read-n-Roll bus, inviting 815 elementary school students to choose a free book. Many of the kids come from families that could not have afforded a book. In exchange for their prized new books, Stan …
Marketing Director Susan Stitt kicks off 2020 with a look ahead at important publishing trends, detailing many ways our publishing house collaborates with authors in cutting-edge ways. She shares the latest trend report from the influential Written Word Media group. Once again, the trends emphasize the importance of our founding …
Marketing Director Susan Stitt tells the story of marketing our best seller, Changing Our Mind. The multi-faceted outreach began with a founding assumption we share with our authors: Publishing is connection. As Susan explains, this book now has circled the globe and touched thousands of lives through a host of …
Marketing Director Susan Stitt reminds authors that books are perfect gifts for the holidays—and warns authors to order early because of annual year-end shortages of books in recent years. …
Marketing Director Susan Stitt writes about the many ways authors can make online connections to promote their new books. She shares three specific examples, using online tools such as HARO, that our own authors have spread awareness of the messages that are so close to their hearts. …
Indie Days 2019—Front Edge Publishing Marketing Director Susan Stitt reports on news from the invitation-only conference for leading mid-sized publishers. Among the headlines from this annual industry gathering: Book sales continue to rise along with direct-to-reader marketing. …
Front Edge Publishing Marketing Director Susan Stitt takes readers on a brief tour of the giant Lightning Source printing-and-binding factory in Tennessee, the flagship plant for this global company. …
Marketing director Susan Stitt provides a one-stop checklist of ideas smart authors should consider to build an ever-growing audience for new books. There is so much excitement surrounding a book launch that we can forget to take time to organize ways to keep in touch with our new readers, allies …
Authors who want to sell books need to participate in ongoing efforts to market those books—which means taking part in national conversations and media opportunities. Marketing Director Susan Stitt writes about five online opportunities for authors to amplify their voices and news about their books. …
Marketing Director Susan Stitt explains the valuable process of looking for Media Mentions of an author’s work—a crucial step in marketing a new book. She shares 7 important steps authors can take when they spot Media Mentions. …