Front Edge
Publishing
Your Ideas Take Flight
The idea of a Muslim author launching his book at synagogues is an unheard-of example of crossing boundaries to make new friends. Or, as we describe such friendships at our publishing house: Allies and angels build healthier communities through sharing the great stories found in books. This column by David Crumm tells how Muslim peace activist Victor Begg is crossing those boundaries this spring.
Blockchain for publishing is one of the hottest ideas in Spring 2019, sparking headlines about its potential and its relationship to the controversial bitcoin industry. Editor David Crumm describes this column as “Bitcoin for Publishing 101,” offering a short, newsy look at bitcoin—enough so that you’ll be able to discuss this concept with friends and colleagues.
Editor David Crumm writes about the power in the community that surrounds a good book. We take seriously these principles in talking with authors about book proposals. It’s true: “Great books welcome readers into worlds they hope to see.”
Victor Begg is our star example of an author who has seized the idea of making promotional videos—and has run with that idea further than even our marketing director could have imagined. Now, he’s suddenly stepping into the shoes of The Most Interesting Man in the World. You’ll enjoy this column! And these video clips! Take a look …
One of the hottest topics in the Amazon.com empire, this month, is the mysterious world of Amazon Vine. The New York Times published an extensive report on the “elite” Vine Voices who receive whole truckloads of free merchandise in exchange for pumping reviews into Amazon. Our Editor David Crumm tells the true story of how he was invited into this strange kingdom—and returned to tell the tale.