Susan Stitt recommends six fun and inspiring books that Mom will enjoy—including one on diverse traditions in bread baking (perhaps one of those traditions connects with your family) and a delightful book by Bishop Laurie Haller about the importance of play and purpose in our lives. In the midst of …
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Because of the dramatic changes brought by COVID, millions of readers are looking for books, right now. Marketing Director Susan Stitt lists 10 tips for authors—and those who love authors—to welcome with those readers and help them find great books. …
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FEP Editor David Crumm explains a free eBook offer in the midst of the COVID-19 crisis, co-sponsored by author Rabbi Bob Alper. Now more than ever, we need real stories of hope and laughter, which is Bob’s specialty. Read this article to learn how to request your free eBook. (APRIL …
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In an era of fear and anxiety about “the other,” MSU School of Journalism’s Joe Grimm writes daily columns about important diversity news. …
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Marketing Director Susan Stitt writes about the many ways authors can make online connections to promote their new books. She shares three specific examples, using online tools such as HARO, that our own authors have spread awareness of the messages that are so close to their hearts. …
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Marketing director Susan Stitt provides a one-stop checklist of ideas smart authors should consider to build an ever-growing audience for new books. There is so much excitement surrounding a book launch that we can forget to take time to organize ways to keep in touch with our new readers, allies …
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Marketing Director Susan Stitt explains the valuable process of looking for Media Mentions of an author’s work—a crucial step in marketing a new book. She shares 7 important steps authors can take when they spot Media Mentions. …
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How do we find potential readers? And, how do readers discover our authors? That’s the greatest challenge in publishing today. But the good news is: Our publishing house team grew up in the midst of today’s great revolution in media. In this column, Susan Stitt invites us all to connect—and …
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Victor Begg is our star example of an author who has seized the idea of making promotional videos—and has run with that idea further than even our marketing director could have imagined. Now, he’s suddenly stepping into the shoes of The Most Interesting Man in the World. You’ll enjoy this …
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These days, video clips outperform almost any other form of online marketing. In this column, marketing expert Susan Stitt writes about this powerful trend. She suggests some easy, free-of-charge ways to start producing short videos to promote yourself or your book. She’s even got samples of “free” videos she created—and …
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