How do we find potential readers? And, how do readers discover our authors? That’s the greatest challenge in publishing today. But the good news is: Our publishing house team grew up in the midst of today’s great revolution in media. In this column, Susan Stitt invites us all to connect—and …
Read more
Blockchain for publishing is one of the hottest ideas in Spring 2019, sparking headlines about its potential and its relationship to the controversial bitcoin industry. Editor David Crumm describes this column as “Bitcoin for Publishing 101,” offering a short, newsy look at bitcoin—enough so that you’ll be able to discuss …
Read more
Editor David Crumm writes about the power in the community that surrounds a good book. We take seriously these principles in talking with authors about book proposals. It’s true: “Great books welcome readers into worlds they hope to see.” …
Read more
We’re celebrating a great example of cooperation among publishers, because Joel Friedlander just put us in the center ring of his 3-ring Carnival of Indies. For years, Joel has published this monthly “blog carnival.” It’s a colorful parade of writers sharing great ideas for authors. …
Read more
Victor Begg is our star example of an author who has seized the idea of making promotional videos—and has run with that idea further than even our marketing director could have imagined. Now, he’s suddenly stepping into the shoes of The Most Interesting Man in the World. You’ll enjoy this …
Read more
These days, video clips outperform almost any other form of online marketing. In this column, marketing expert Susan Stitt writes about this powerful trend. She suggests some easy, free-of-charge ways to start producing short videos to promote yourself or your book. She’s even got samples of “free” videos she created—and …
Read more
Google Alerts are easy to set up and become your window on the world to follow authors, books or important issues that matter to you. The process is easy to set up—and to change or cancel if you don’t like the results. In this week’s article, marketing expert Susan Stitt …
Read more