Online Book Promotion Opportunities are Endless

Anni Reinking with her son
Click on this image from the podcast to listen to Anni’s online conversation with Janice Robinson-Celeste.

Online book marketing is an endless challenge.

Each day brings new opportunities to share the news of our books with the online world—because that is where we can meet the millions of readers who are online everyday. Eight out of 10 Americans go online at least once each day, according to Pew Research.

At Ingram’s recent Indie Days seminar, we learned even more:

  • 85% of U.S. adults have bought something online in the last year.
  • 80% of Americans participate in social media, with adults spending a day on social media.
  • 40% of U.S. adults claim that they use social media to research brands and the products that they purchase.

For these reasons, I spend many hours each day looking for ways to share the news of Front Edge Publishing’s books online with our potential customers. Here are some recent examples.

BackTalk by Successful Black Parenting Magazine

I am excited to share a recent podcast that Front Edge Publishing author Dr. Anni Reinking participated in: BackTalk by Successful Black Parenting Magazine. Reinking is the author of Not Just Black and White: A White Mother’s Story of Raising a Black Son in Mulitracial America. David Crumm wrote about the importance of this new book in this Read the Spirit cover story.

Since the book’s initial media promotion, which coincided with the book’s release in , I have been looking for additional ways to spread awareness. One thing I do, several times a week, is read Help A Reporter Out (HARO) email solicitations for interview requests from members of the media. I wrote about HARO earlier this summer in this blog post. This interview opportunity for Dr. Anni Reinking came from a HARO solicitation from the producers of The BackTalk podcast.

Successful Black Parenting, the first national magazine for Black parents, was established in as a print publication by founders Janice Robinson-Celeste, MBA, and Marta Sanchez, Ph.D. The magazine won many prestigious awards and was well received by the community, medical personnel, those working with urban families and well-established advertisers. Unfortunately for financial reasons the founders were forced to cease print publication in . They brought the magazine back digitally in .

The producer and host of BackTalk, Janice Robinson-Celeste was looking for parenting experts, researchers, doctors, teachers, authors who work with statistics, demographics about black children or black families, or have extensive experience with black culture. The BackTalk podcasts are distributed on: Apple Podcasts, Breaker Castbox, Google Podcasts, Overcast, Pocket Casts, RadioPublic, Spotify and Stitcher. I knew that Anni Reinking and her new book would be a perfect fit for the podcast and submitted a response to their inquiry via HARO.

BackTalk responded quickly to my outreach and offered Dr. Reinking several possible recording dates. I submitted the press materials for Not Just Black and White to BackTalk and the interview date was scheduled. Dr. Reinking and Janice Robinson-Celeste recorded and broadcasted live on . Viewers were able to see the interview live on Facebook and others can now access the podcast via this link—and many other online connections, depending on which streaming service you prefer.

8 Essential Books about Death—for Young Readers

Never Long Enough by Joseph Krakoff and Michelle Sider book cover
Click on the cover to visit the Amazon page.

Last month I read a HARO solicitation for books about death that are appropriate for children.

I suggested the beautifully illustrated and written book; Never Long Enough: Finding comfort and hope amidst grief and loss by Rabbi Joseph H. Krakoff and artist Dr. Michelle Y. Sider.

The online magazine included the book in this article, 8 Essential Books About Death That Are Appropriate For Kids.

Please, let’s continue that outreach right now. I hope that you will share this list of books with any family that you know who might find comfort in these important books for children.

And, here’s another great example you can share …

Best Books to Learn about God

Finding God in Unexpected Places by Rabbi Jack Riemer book cover
Click the cover to visit the Amazon page.

HARO also recently posted a solicitation for books about God.

That’s an easy one for us here at Front Edge Publishing and our ReadTheSpirit division. I responded with several of our books and two were chosen for inclusion in this article The 37 Best Books To Learn About God.

Number 5 in the article is Finding God in Unexpected Places which was published by Read the Spirit books for Rabbi Jack Riemer in .

Godsigns by Suzy Farbman book cover
Click the cover to visit the Amazon page.

The Number 6 book in the article is GodSigns, a release by Read the Spirit author Suzy Farbman. While some might consider these books backlist, here at Front Edge Publishing we are always looking for opportunities to shine a spotlight on each and everyone of the books we publish.

Online is where it’s at.

For you authors reading this, please get active online.

Share the news of your book with the readers who are looking for something new to read. If you need any assistance, please reach out. I’ll be happy to help.

About Susan Stitt

Susan Stitt is marketing director of Front Edge Publishing. Over the years, she has guided many authors through the challenging process of launching books and developing strategies that will grow readership. She also has worked widely with nonprofits. Now, she shares her expertise twice each month on our Front Edge Publishing website.

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