Clifford Worthy, the great grandson of slaves, was one of the few African-American men of his generation who was accepted and excelled as a Black Knight of the Hudson, a traditional nickname for West Point cadets. Worthy describes his journey to West Point, the many challenges he overcame both in …
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Anni K. Reinking shares an emotionally and intellectually moving memoir of her life as a white mother raising a black son in America. …
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Amazon has the largest body of consumer reviews in the world! And, within that carefully monitored Community, honest reviewers can make a big difference in helping others to find the authors they enjoy. Our Editor David Crumm is a veteran Amazon reviewer and, in this column, explains the guidelines that …
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Google Alerts are easy to set up and become your window on the world to follow authors, books or important issues that matter to you. The process is easy to set up—and to change or cancel if you don’t like the results. In this week’s article, marketing expert Susan Stitt …
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“Books bring people together. Books can become a gathering place for entire communities.” That’s how our Director of Production Dmitri Barvinok begins this week’s column on the importance of planning for an easy-to-remember Internet address (aka Web domain or URL) that will help readers find out about your book. Dmitri …
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Choosing the correct title and subtitle for your book is the most important step you can take in successfully marketing your book. In this column, our Marketing Director Susan Stitt describes the many factors that contribute to a successful book title. Do you know all of the places your title …
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Marketing Director Susan Stitt explores—and simplifies—the complex world of codes that sort millions of books into topics readers can readily find in online bookstores. Today’s industry standard is the set of BISAC codes, which are regularly updated to help readers find emerging topics. Susan offers 5 Tips for finding the …
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Now, it’s time for the fun part of a book launch! This is the point, close to completing a book, when we summon our allies and angels to help us. In our Metadata 101 series, David Crumm writes about gathering the Foreword, Preface, Introduction and endorsements for a new book. …
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Director of Production Dmitri Barvinok continues our series of helpful columns orienting authors to the many options available in publishing today. In this column, Dmitri discusses the array of paper, ink and binding choices. Did you know that color printing quality has increased, while the cost of producing a color-illustrated …
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Just as important as the text inside your book are the words you choose as an introduction to potential readers. Editor David Crumm offers helpful tips for writing crucial summaries called Short and Long Descriptions, which show up prominently on bookstore websites. …
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