Are you planning ahead for International Children’s Book Day on April 2? Or, if you’re an author focused on food: How about National Jelly Bean Day three weeks after that on April 22? On May 13, you certainly won’t forget a Mother’s Day note for your friends on social media, will you? But what about […]
Marketing expert Susan Stitt describes the many options provided for authors on Goodreads. Are you an author who recently signed up for your own author page? This column raises some helpful questions for polishing your profile. Plus, Susan points out that some of the rules have changed recently on Goodreads features, such as the Giveaway option.
In recent columns, Susan Stitt and I have been pushing social media strategies, because that community-building effort is absolutely essential in publishing, these days. Now, a brand new 2018 Pew Research report on social media trends underlines a few assumptions we’ve been making over the past year.
Are you a Goodreads author yet? Don’t think you have time for one more form of social media? Consider this: 65 million members! And, 68 million reviews. Goodreads is the world’s largest community of readers, providing personal book recommendations. Yes, it’s true that Amazon claims an even larger “community” of reviewers within its main website—but […]
When authors ask me this question, I tend to use the word “regularly”—because it prompts some careful thought. At the heart of it, effective communication through social media should be as thoughtful as your regular contacts with friends.