“What is a hashtag? How do you use hashtags?” If you are reading our weekly columns on book marketing and publishing trends, then you probably can answer both questions easily. But consider this: Today, those will be two very popular Google searches by people around the world. After all, just look at the chart of […]
This week’s Front Edge Publishing column is short and very sweet for the many authors and professional staff who have been a part of our creative community over the past 11 years. The Independent Book Publishers Association (IBPA) invited us to share a six-page story in the spring issue of the IBPA magazine about our […]
Are you planning ahead for International Children’s Book Day on April 2? Or, if you’re an author focused on food: How about National Jelly Bean Day three weeks after that on April 22? On May 13, you certainly won’t forget a Mother’s Day note for your friends on social media, will you? But what about […]
FEP Editor David Crumm explains why our publishing house has signed the Independent Book Publishers Association’s commitment to following the new IBPA Hybrid Publishing Criteria. We believe such national standards are a crucial step in our rapidly evolving media industry.
Marketing expert Susan Stitt describes the many options provided for authors on Goodreads. Are you an author who recently signed up for your own author page? This column raises some helpful questions for polishing your profile. Plus, Susan points out that some of the rules have changed recently on Goodreads features, such as the Giveaway option.