Just as important as the text inside your book are the words you choose as an introduction to potential readers. Editor David Crumm offers helpful tips for writing crucial summaries called Short and Long Descriptions, which show up prominently on bookstore websites. …
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Metadata might only have 8 letters, but it’s a huge topic in book publishing. Front Edge Publishing Marketing Director Susan Stitt begins a series of columns about the many crucial choices authors face in creating successful metadata for new books. She also shares links and recommendations for further reading. Got …
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This past week, several of us from Front Edge attended the annual independent publishers conference hosted by the giant book wholesaler Ingram and its cutting-edge team at Lightning Source. Each year, the conference shares the latest news, research data and ideas for improving both Content and Production. In this column, …
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Many American authors primarily focus on sales in the domestic market. However, it’s easier than ever to sell internationally. …
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Some authors and publishers choose to become the sole distributors of their books. While this strategy is difficult, it also has advantages. …
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