Marketing Director Susan Stitt shares best practices and tips for uploading author videos to your Amazon page. These Amazon pages represent valuable real estate for authors as you reach out to interact with readers. Susan shares both Dos and Don’ts. …
Read more
One of the hottest topics in the Amazon.com empire, this month, is the mysterious world of Amazon Vine. The New York Times published an extensive report on the “elite” Vine Voices who receive whole truckloads of free merchandise in exchange for pumping reviews into Amazon. Our Editor David Crumm tells …
Read more
Amazon has the largest body of consumer reviews in the world! And, within that carefully monitored Community, honest reviewers can make a big difference in helping others to find the authors they enjoy. Our Editor David Crumm is a veteran Amazon reviewer and, in this column, explains the guidelines that …
Read more
Choosing the correct title and subtitle for your book is the most important step you can take in successfully marketing your book. In this column, our Marketing Director Susan Stitt describes the many factors that contribute to a successful book title. Do you know all of the places your title …
Read more
Marketing Director Susan Stitt explores—and simplifies—the complex world of codes that sort millions of books into topics readers can readily find in online bookstores. Today’s industry standard is the set of BISAC codes, which are regularly updated to help readers find emerging topics. Susan offers 5 Tips for finding the …
Read more
Now, it’s time for the fun part of a book launch! This is the point, close to completing a book, when we summon our allies and angels to help us. In our Metadata 101 series, David Crumm writes about gathering the Foreword, Preface, Introduction and endorsements for a new book. …
Read more
Just as important as the text inside your book are the words you choose as an introduction to potential readers. Editor David Crumm offers helpful tips for writing crucial summaries called Short and Long Descriptions, which show up prominently on bookstore websites. …
Read more
Metadata might only have 8 letters, but it’s a huge topic in book publishing. Front Edge Publishing Marketing Director Susan Stitt begins a series of columns about the many crucial choices authors face in creating successful metadata for new books. She also shares links and recommendations for further reading. Got …
Read more
Amazon.com is one of the largest platforms for book distribution in the world, but the automation necessary to keep the behemoth running has resulted in many headaches for book publishers and authors. In this new column, you’ll learn about the strategies the Front Edge Publishing team uses to navigate the …
Read more
Optimizing your Amazon Author Page is such a powerfully engaging opportunity to interact with readers that we want to highlight those authors who are doing a great job with this form of outreach. Looking at these examples, you may find some helpful tips for your own Amazon page. …
Read more