Front Edge Publishing
Your Ideas Take Flight
Front Edge Publishing Marketing Director Susan Stitt takes readers on a brief tour of the giant Lightning Source printing-and-binding factory in Tennessee, the flagship plant for this global company. …
Marketing director Susan Stitt provides a one-stop checklist of ideas smart authors should consider to build an ever-growing audience for new books. There is so much excitement surrounding a book launch that we can forget to take time to organize ways to keep in touch with our new readers, allies …
Front Edge Editor David Crumm reports on the challenges of maintaining online book listings and the solution: Offer readers many options. …
Authors who want to sell books need to participate in ongoing efforts to market those books—which means taking part in national conversations and media opportunities. Marketing Director Susan Stitt writes about five online opportunities for authors to amplify their voices and news about their books. …
All authors ask: “When do I get paid?” Financial manager Patty Thompson gives us a helpful overview of the complex issues that delay royalty payments coming to us from retailers such as Amazon and Barnes & Noble. Plus, she explains an immediate revenue source most authors are eager to develop. …
David Crumm reports on four trends that affect our writers and editors: The rise of ‘real-person insight’ in spiritual writing; the growth of nonfiction sales; the problem of ‘crowdsourcing’ in cover design; and a trend toward offensive language in book titles. …
Marketing Director Susan Stitt explains the valuable process of looking for Media Mentions of an author’s work—a crucial step in marketing a new book. She shares 7 important steps authors can take when they spot Media Mentions. …
Got a blog that has drawn together a good-sized online audience? Have you published a series of popular columns in a website or perhaps a weekly newsletter? Editor David Crumm writes about the challenges and potential of turning online writing into a successful book. We also take an in-depth look …
David Crumm writes about the timeless wisdom master storytellers know about the importance of a story’s opening lines, drawing on examples from the Bible, great novelists, famous preachers, The Moth storytelling movement—and TED talks, as well. …
Marketing Director Susan Stitt shares best practices and tips for uploading author videos to your Amazon page. These Amazon pages represent valuable real estate for authors as you reach out to interact with readers. Susan shares both Dos and Don’ts. …