As we wrap up our three-part look at the importance of book awards, we’ve already covered the value of entering book contests and the savvy strategy of aiming at regional honors. In this third column, Editor David Crumm offers five helpful Dos and Don’ts for authors hoping to win a prize.
Winning a book award can be a valuable boost in promoting your book. Marketing expert Susan Stitt writes the second in our three-part series on finding your way through the dense forest of the more than 6,000 book contests held each year across the U.S. In this part of the series, Susan urges authors to start by looking locally for regional book awards. She includes our list of the Top 5 Regional Book Awards.
Book awards heighten the authority of a book. Readers are impressed that independent judges have concluded your book has special value. In this first of three columns about book awards, Editor David Crumm explains why awards matter in marketing new books. He also answers questions such as: How many book contests are there? How much does it cost to enter?
One of the truly unique services Front Edge offers is customization of books for group orders. In this column, Marketing Director Susan Stitt explains why Front Edge is able to offer this unusual service. This option has proven to be a valuable service for groups nationwide. Churches, corporations, event planners and now even police departments are requesting customized editions. Susan also shares examples, including photos of one group’s customized order.
This past week, several of us from Front Edge attended the annual independent publishers conference hosted by the giant book wholesaler Ingram and its cutting-edge team at Lightning Source. Each year, the conference shares the latest news, research data and ideas for improving both Content and Production. In this column, we share a half dozen news items of interest to writers, publishers and other media professionals.