Front Edge Publishing
Your Ideas Take Flight
David Crumm is founding Editor of Front Edge Publishing. Nationally, he is known as a veteran journalist—a top writer and editor—with experience both in the U.S. and overseas. He is based in Canton, Michigan, where he also serves as Editor of Read the Spirit online magazine. His columns on trends in media appear twice a month on our Front Edge Publishing website.
A Book Is a Community Between Two Covers—so, an Author’s Calling Is to Serve that Community
Editor David Crumm writes about the power in the community that surrounds a good book. We take seriously these principles in talking with authors about book proposals. It’s true: “Great books welcome readers into worlds they hope to see.” …
The Most Interesting Muslim Man in the World
Victor Begg is our star example of an author who has seized the idea of making promotional videos—and has run with that idea further than even our marketing director could have imagined. Now, he’s suddenly stepping into the shoes of The Most Interesting Man in the World. You’ll enjoy this …
One of the hottest topics in the Amazon.com empire, this month, is the mysterious world of Amazon Vine. The New York Times published an extensive report on the “elite” Vine Voices who receive whole truckloads of free merchandise in exchange for pumping reviews into Amazon. Our Editor David Crumm tells …
Amazon has the largest body of consumer reviews in the world! And, within that carefully monitored Community, honest reviewers can make a big difference in helping others to find the authors they enjoy. Our Editor David Crumm is a veteran Amazon reviewer and, in this column, explains the guidelines that …
Hot Off the Presses, for the Lucky,tales of the great December squeeze
The New Year 2019 dawns with wonderful news in American publishing: Book sales continue to grow each year. There’s not a better time to write and publish a book. However—the “December squeeze” that publishers have experienced in recent years became a December crisis as 2018 drew to a close. In …
“Should I mention Barney?” Rabbi Robert Alper asked me as we were proofing his Author Bio. Barney is the rabbi’s lovable dog, often mentioned in Bob’s stand-up comedy. At Front Edge Publishing, we get lots of questions about the important “Bio” that appears on many prominent bookstore pages. In this …
Front Edge Publishing Editor David Crumm reports on the latest sales trends, which show print books continuing to grow in popularity on the strength of nonfiction. In particular, books on religion continue to be a strong segment of the market. E-books remain a small but important segment of sales, each …
Now, it’s time for the fun part of a book launch! This is the point, close to completing a book, when we summon our allies and angels to help us. In our Metadata 101 series, David Crumm writes about gathering the Foreword, Preface, Introduction and endorsements for a new book. …
Just as important as the text inside your book are the words you choose as an introduction to potential readers. Editor David Crumm offers helpful tips for writing crucial summaries called Short and Long Descriptions, which show up prominently on bookstore websites. …
As we wrap up our three-part look at the importance of book awards, we’ve already covered the value of entering book contests and the savvy strategy of aiming at regional honors. In this third column, Editor David Crumm offers five helpful Dos and Don’ts for authors hoping to win a …