Our Director of Production Dmitri Barvinok continues our Metadata 101 exploration of publishing by explaining the ubiquitous—yet little understood—ISBN. They’re on every book you buy, but the purpose and rules for using ISBNs are among the more arcane mysteries of publishing. Dmitri unlocks that realm to help authors (and readers) …
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Choosing the correct title and subtitle for your book is the most important step you can take in successfully marketing your book. In this column, our Marketing Director Susan Stitt describes the many factors that contribute to a successful book title. Do you know all of the places your title …
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“Should I mention Barney?” Rabbi Robert Alper asked me as we were proofing his Author Bio. Barney is the rabbi’s lovable dog, often mentioned in Bob’s stand-up comedy. At Front Edge Publishing, we get lots of questions about the important “Bio” that appears on many prominent bookstore pages. In this …
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Marketing Director Susan Stitt explores—and simplifies—the complex world of codes that sort millions of books into topics readers can readily find in online bookstores. Today’s industry standard is the set of BISAC codes, which are regularly updated to help readers find emerging topics. Susan offers 5 Tips for finding the …
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Now, it’s time for the fun part of a book launch! This is the point, close to completing a book, when we summon our allies and angels to help us. In our Metadata 101 series, David Crumm writes about gathering the Foreword, Preface, Introduction and endorsements for a new book. …
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Groups around the world are preparing for Breast Cancer Awareness Month in October. In this column, Marketing Director Susan Stitt writes about some of the books we have released to inspire individuals and families struggling with the challenges of cancer. …
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As we wrap up our three-part look at the importance of book awards, we’ve already covered the value of entering book contests and the savvy strategy of aiming at regional honors. In this third column, Editor David Crumm offers five helpful Dos and Don’ts for authors hoping to win a …
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Winning a book award can be a valuable boost in promoting your book. Marketing expert Susan Stitt writes the second in our three-part series on finding your way through the dense forest of the more than 6,000 book contests held each year across the U.S. In this part of the …
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Book awards heighten the authority of a book. Readers are impressed that independent judges have concluded your book has special value. In this first of three columns about book awards, Editor David Crumm explains why awards matter in marketing new books. He also answers questions such as: How many book …
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One of the most common questions authors ask is: How should I format my manuscript before sending it to you for publication? A simple question, right? But the answer depends on your choice of a publisher. …
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