It’s now ‘Local News’ for everyone nationwide: Rusty Rosman’s book is ‘easing tensions when a loved one dies’

Click this cover to visit the book’s Amazon page.

The news of Rusty Rosman’s unique book about preparing your family for “the inevitable”—your death—suddenly is spreading coast to coast. That’s largely thanks to an overview story about her work written by journalist Mark E. Lett for Michigan’s The Oakland Press.

But then our publishing house team noticed something quite compelling about the way this coverage is unfolding: Dozens of journalists at other newspapers nationwide are recognizing the special value of Rusty’s book—and they are promoting this news story as something especially useful to their readers.

We were especially struck by the way this story was presented on the indie news website The Boston Post—which republished Lett’s story via a wire service and decided to label this story “Local News” for the Post’s readers.

At first glance, the “Local News” category seemed to be an error: Rusty lives in Michigan, which also is the home base of our publishing house. “We” as a publishing house team live nowhere near Boston.

Then, we realized: That’s actually a perfect category for this book—because Rusty’s message is truly universal. This is a book that can be life-changing for every single one of us. You can’t get much more “local” than that.

All of us at the publishing house are cheering the ever-growing audience for Mark’s story about Rusty’s book and her ongoing work in helping families with these issues.

So—Mark’s story first appeared in Michigan’s The Oakland Press, which serves readers northwest of the city of Detroit.

Then, The Red Bluff Daily News, which spans sections of Northern California, published the story, headline and photos.

Also we saw that Mark’s story was picked up by The Santa Cruz Sentinel, which reports on the area around Monterey Bay in California.

In fact, in recent days this story has appeared in dozens of American newspapers, including:

Also in California—The Reporter, which serves the Sacramento Valley, plus The Monterey County Herald, and The Lake County Record-Bee

In Colorado—The Times-Call, plus The Colorado Hometown Weekly, and The Greeley Tribune, and The Loveland Reporter Herald

In Florida—The Orlando Sentinel, plus The South Florida Sun Sentinel

In Maryland—Delaware County Daily Times, aka “Delco Times,”

In Massachusetts—The Sentinel & Enterprise

In New Jersey—The Trentonian

In New York—in the Kingston area north of New York City, The Daily Freeman, and in the Saratoga Springs area, The Saratogian

In Ohio—The Morning Journal, plus The Akron News-Reporter

In Pennsylvania—northwest of Philadelphia in The Mercury, and in that same region, The Daily Local

In Virginia—The Virginian Pilot, based in Newport News,

And, that’s just the start of the list. The story appeared—and keeps on appearing—in news publications far and wide who received that Mark E. Lett story via the wire service and recognized the value of what Rusty is doing.

Our team also was intrigued to see that editors at a handful of these publications considered this news so valuable that they opted to place Mark’s story behind their subscriber “paywall”—meaning they thought some readers might ante up the cost of subscription just to read this news.

Rusty’s work is that potentially meaningful to people! This is a powerful tribute to the valuable nature of her work and her message in Two Envelopes.

Want to learn more about how this unique resource can help your family?

Please, don’t pay a subscriber fee to cross through any of those regional newspaper “paywalls.” There’s an easier—and much more satisfying—way to get Rusty’s inspiring message: Simply order your own copy of the book from Amazon right now.

You also can learn more about Rusty by visiting her home online: RustyRosman.com

 

 

About David Crumm

David Crumm is founding Editor of Front Edge Publishing. Nationally, he is known as a veteran journalist—a top writer and editor—with experience both in the U.S. and overseas. He is based in Canton, Michigan, where he also serves as Editor of Read the Spirit online magazine. His columns on trends in media appear twice a month on our Front Edge Publishing website.

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