Category: Publishing Trends

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I’m a published author, now: How can I market my book?

These days, marketing budgets even for the Big Five publishers have dwindled to the point that today’s question is one of the most popular topics at publishing conferences around the globe. Unless you’re among the elite of best-selling authors, you’ll find that promotions like publisher-paid launch events and author tours are nostalgic memories of an […]

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Monitoring Amazon’s Buy Buttons: Why is someone else selling my book?

Here’s the first question we hear from authors, when their books first appear on Amazon: “Why is someone else selling my book?“ Answer: Amazon is designed to encourage individuals and companies to market products on the vast retail platform. Perhaps you’re a registered seller on Amazon yourself. You’re not alone! More than 2 million registered […]

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Front Edge Publishing book covers

What is Hybrid Publishing?

Through the turbulent changes in the publishing industry over the past decade, promising new models are emerging including one that we embrace here at Front Edge: hybrid publishing. The hybrid publishing model combines the best of both traditional publishing and self-publishing.

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Gutenberg bible

Myth Busting: Are ink-on-paper books dead?

“Books are dead, aren’t they?” A woman asked me that as she held up her smartphone in the middle of a workshop I was leading. “I’ll bet kids today have given up on books entirely!” Many people assume print books are dead and that young people are leading the charge toward digital reading. But, is it true?

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