Front Edge
Publishing
Your Ideas Take Flight
Our Director of Production Dmitri Barvinok continues our Metadata 101 exploration of publishing by explaining the ubiquitous—yet little understood—ISBN. They’re on every book you buy, but the purpose and rules for using ISBNs are among the more arcane mysteries of publishing. Dmitri unlocks that realm to help authors (and readers) understand a lot more about what those numbers can tell us about a book.
Choosing the correct title and subtitle for your book is the most important step you can take in successfully marketing your book. In this column, our Marketing Director Susan Stitt describes the many factors that contribute to a successful book title. Do you know all of the places your title will appear? Have you tested your prospective title? Have you considered Amazon’s rules governing titles? Susan touches on all of those issues, and more.
Marketing Director Susan Stitt explores—and simplifies—the complex world of codes that sort millions of books into topics readers can readily find in online bookstores. Today’s industry standard is the set of BISAC codes, which are regularly updated to help readers find emerging topics. Susan offers 5 Tips for finding the right BISAC codes.
Now, it’s time for the fun part of a book launch! This is the point, close to completing a book, when we summon our allies and angels to help us. In our Metadata 101 series, David Crumm writes about gathering the Foreword, Preface, Introduction and endorsements for a new book. You may be surprised by the powerful influence these opening pieces can have on an author’s success.
Groups around the world are preparing for Breast Cancer Awareness Month in October. In this column, Marketing Director Susan Stitt writes about some of the books we have released to inspire individuals and families struggling with the challenges of cancer.