Over the years, our publishing house has encouraged authors to find comfortable ways to welcome readers online. Many authors choose to do that through resource-rich websites. Working with web designer Michael Thompson, two of our new authors are debuting such inviting and practical homes on the Internet. In this article, we introduce Ken Whitt’s gorgeous new website that invites visitors to look up into the starry night sky with him—and imagine what might be possible.
Rabbi Bob Alper, the nation’s only active rabbi who doubles as a full-time comedian, is embracing the era of Zoom communities—and has adapted his professional performance schedule to this opportunity. In this column, he tells how he is reaching out through the Internet in several new ways.
Marketing Director Susan Stitt shows us the book trailer launching ’30 Days with King David on Leadership’ by Larry Buxton. Then, she explains how she made the video using free online tools, and she offers tips for short promo videos you can make at home.
Dr. Anni Reinking is a vital part of the national conversation on race and racism, right now, mainly because she is a top expert—both as a noted scholar and as the White mother of a Black son. She can speak as an expert and as an educational consultant—and she can tell true stories that illustrate these issues drawn from her own experience. One way Dr. Reinking connects with journalists is via an online resource called HARO.
Standup comic and author Bob Alper writes about how social distancing may have slowed his schedule as a standup comic—but has led to the creation of two new online options for fans who like to book his appearances each year. Many authors are experimenting with online options for outreach and marketing. Here’s how Bob is doing it, complete with a free option for a daily laugh.