Marketing director Susan Stitt provides a one-stop checklist of ideas smart authors should consider to build an ever-growing audience for new books. There is so much excitement surrounding a book launch that we can forget to take time to organize ways to keep in touch with our new readers, allies …
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Learn about best practices for proofing books and returning corrections in the digital age. This column includes an Adobe Reader tutorial, as well as tips for sending proofs to allies—and staying fresh after multiple reads. …
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Authors who want to sell books need to participate in ongoing efforts to market those books—which means taking part in national conversations and media opportunities. Marketing Director Susan Stitt writes about five online opportunities for authors to amplify their voices and news about their books. …
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All authors ask: “When do I get paid?” Financial manager Patty Thompson gives us a helpful overview of the complex issues that delay royalty payments coming to us from retailers such as Amazon and Barnes & Noble. Plus, she explains an immediate revenue source most authors are eager to develop. …
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What should an author do when they find an error in their published book? Production manager Dmitri Barvinok breaks down the specific steps involved in updating production files to incorporate errata for a book in today’s publishing industry. Timing is key to avoid potential pitfalls. …
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Marketing Director Susan Stitt explains the valuable process of looking for Media Mentions of an author’s work—a crucial step in marketing a new book. She shares 7 important steps authors can take when they spot Media Mentions. …
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Got a blog that has drawn together a good-sized online audience? Have you published a series of popular columns in a website or perhaps a weekly newsletter? Editor David Crumm writes about the challenges and potential of turning online writing into a successful book. We also take an in-depth look …
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David Crumm writes about the timeless wisdom master storytellers know about the importance of a story’s opening lines, drawing on examples from the Bible, great novelists, famous preachers, The Moth storytelling movement—and TED talks, as well. …
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Marketing Director Susan Stitt shares best practices and tips for uploading author videos to your Amazon page. These Amazon pages represent valuable real estate for authors as you reach out to interact with readers. Susan shares both Dos and Don’ts. …
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What are copy editing styles for books? Dmitri Barvinok explains that publishing houses follow a wide variety of editing styles and authors should discuss this issue prior to copy editing. Our editors need to establish a set of ground rules to make sure they’re on the same page with the …
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